Your digital presence is vitally important to the health of your sales funnel. With a clear strategy, you can transform your website into a hub that optimizes every part of your customer's journey, leading them seamlessly through the funnel and ultimately landing the sale.
In this article, we'll show you how to turn your website and digital presence into the engine of your sales funnel, just by hitting 4 milestones:
- Drive traffic
- Increase trust
- Optimize conversions
- Nurture leads
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Most consultants (like the first marketing firm I hired) would instantly say yes and begin over-promising.